justin.boyd2
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Orkut’s Rise and Lessons for Social Media Marketing Today
Orkut’s Marketing Action Plan: Successes and Shortcomings Orkut, once one of the most popular social networking…
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Why Knowing Your Audience Matters: What Weixin Teaches Social Media Practitioners
In social media strategy, success rarely starts with technology. It begins with people. Platforms that thrive…
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The Viral Power and Pitfalls of Breast Cancer Awareness Memes
Every October, social media fills with pink ribbons, awareness posts, and viral campaigns supporting National Breast…
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Seeing Change Clearly: How Warby Parker Rewrote the Eyeglass Experience Through Social Media
A Clear Vision for Disrupting an Old Industry For decades, buying prescription glasses followed a predictable…
Justin Boyd 